Conferences & workshops organized by SPLIO
How to Maximize CRM Results with Predictive AI: The Case of KIABI in Europe
Maximizing the impact of CRM actions without increasing marketing pressure on customers, personalizing communications to avoid disengagement of contacts in the database, achieving ambitious business goals with a small CRM team... These are the objectives that the KIABI CRM teams have managed to achieve in Europe with Splio Predictive AI.
Conference Moderator:
Sébastien ALEXANDRE
Senior Sales Manager – SPLIO
Speaker:
Julie HUGUET MACQUART
Leader CRM – KIABI
Splio edits an all-in-one SaaS marketing platform that integrates CDP and Marketing Automation, as well as all essential CRM functionalities (loyalty, Mobile Wallets), into a single AI-powered platform, in order to maximize the value creation in customer marketing.
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16 • 17 • 18 SEPTEMBER 2025
Palais des Festivals
de Cannes