Exhibitor workshops

En pleine phase d’adoption accélérée, les entreprises cherchent à intégrer l’Intelligence artificielle et en tirer le plus grand profit. De nombreux défis attendent les professionnels pour les nouveaux usages clients et collaborateurs, ainsi que pour se différencier et prendre un avantage concurrentiel. Parmi ces défis : organiser ses données, sensibiliser les collaborateurs, faire les bons choix technologiques, veiller à la réglementation, l’éthique et la protection des données… Découvrez lors de cette conférence inspirante les clés pour déployer une stratégie robuste et faire de l’IA le meilleur allié de votre expérience client.

While SEO and SEA are frequently associated with acquisition strategies in webmarketing, their ability to reinforce a brand strategy is often overlooked. Yet these two levers can radically change the game for your online brand. In this conference, we'll look at key topics such as e-reputation management, brand protection, visibility enhancement and non-branded queries. Through case studies, discover best practices and pitfalls to avoid when using these levers.

Discover how Micromania, a leader in video game retail, has transformed its customer engagement through innovative cross-channel marketing strategies. Learn how they harness data to create personalized experiences that drive conversions and customer loyalty. This session will unveil the secrets behind Micromania’s successful collaboration with Insider, offering valuable insights into how data-driven marketing can revolutionize your business. Don't miss this opportunity to learn from a real-world case study and take your marketing to the next level!

Join us for an insightful discussion on personalisation and customer engagement with Pierre Fabre! Discover how this industry leader uses Qualifio to collect first- and zero-party data, enrich consumer profiles, and deliver personalised experiences across different brands and countries.

DPD France is revolutionizing its quality management approach with an Automated Quality Monitoring (AQM) solution to evaluate over 500 agents and analyze the customer voice to address the root causes of dissatisfaction. Discover the criteria for selecting this solution, the key implementation steps, and how AI helps DPD France teams to continuously enhance quality.

CX French-speaking territories have expanded in recent decades with remarkable dynamism and growth. This dynamism has been extending to West Africa for several years now. We invite you to take a fresh look at these destinations, which have succeeded in convincing the customer experience departments of major brands. Among these major brands, we will offer you the feedback of Chronopost, which has been present in West Africa for several years.

Program for this exploratory trip to the heart of West Africa:

• The vast French-speaking areas: a demographic dynamism that favors the emergence of numerous talents supported by high-level university infrastructures,

• Customer excellence destinations: an outsourced CX industry that is constantly growing,

• Majorel, a CX pioneer in the region: a commitment of over 10 years in West Africa,

• Chronopost: an outsourcing model focused on West Africa.

Join our experts David Benaïnous, Sales Director Mobile & Loyalty, and Alexandre Plichon, Wallet & Loyalty Director, and discover:

• 📱 Key data and insights from our study in partnership with IFOP on consumer behavior and their perceptions of loyalty programs in France. 
• 🔍 An analysis of the different types of loyalty programs across more than 250 companies. 
• 💪 The main challenges faced by businesses in terms of customer loyalty. 
• ✅ Our solutions to the new challenges of customer retention.

Discover how marketing teams are integrating Artificial Intelligence. Join Michel Beck, SEO and Content Consultant at Semji, for an exclusive workshop. He will reveal the results of a Semji survey conducted this year with major companies like l’Etudiant, Generali, PAP, Thuasne, and others.
Agenda:

• What are the uses of AI in a marketing team?
• What tools are used?
• AI adoption strategies by type of company, size, and sector
• What challenges need to be addressed?
• What is the future vision of AI within the organization of companies?

Get inspired by this workshop to elevate AI to the top of your marketing strategy for 2025. Reserve your spot now!

Maximizing the impact of CRM actions without increasing marketing pressure on customers, personalizing communications to avoid disengagement of contacts in the database, achieving ambitious business goals with a small CRM team... These are the objectives that the KIABI CRM teams have managed to achieve in Europe with Splio Predictive AI.

As AI continues to revolutionize interactions with products and services, chatbots are evolving to support advisers and their customers. To offer reliable, high-performance chatbots, can you delegate your customer relations to generative AI models? How can you move your customer relations into the era of generative AI with security and confidence? Where does the knowledge base fit into this equation? Smart Tribune's experts are here to help you answer all these questions.

Generative AI is shaking up the world of customer relations. Through examples of development projects implemented in companies, during this session you will find the tools and recommendations for using Generative AI to optimize the personalization of discussion with the customer and the automation of repetitive tasks from the agent on contact center organizations.

In order to support all telemarketing players (advertisers, data providers and call centers), the DMA France, a member of the Digital Alliance, offers a code of ethics involving each step of the value chain. This charter has been designed to raise awareness of regulations and best practices, while promoting the commitments of DMA France members. It serves as a reminder of the rules that apply to the telemarketing sector, which are particularly complex because they are derived from various texts, and is enriched by numerous testimonials and best practices. Its objective is to support professional players in the sector and to set an example through best practices through an ethical approach to telemarketing.

À l’ère de la communication multicanal et des stratégies de communication 360°, l’image de marque se décline sur tous les supports et se déploie sur tous les réseaux. Chaque réseau possède ses propres codes, ses cibles et ses messages. Comment alors éviter les faux pas ? Avec l’essor du marketing d’influence, comment maîtriser les codes de ces nouvelles techniques de présence en ligne ? Comment travailler son image de marque avec des influenceurs tout en évitant les dérapages ? Et si des dérapages surviennent, comment gérer la communication de crise dans un environnement où la viralité est la norme ?

Entre bonnes pratiques et retours d’expériences d’experts, venez découvrir les insights nécessaires pour sécuriser votre image de marque sur les plateformes.

While SEO and SEA are frequently associated with acquisition strategies in webmarketing, their ability to reinforce a brand strategy is often overlooked. Yet these two levers can radically change the game for your online brand. In this conference, we'll look at key topics such as e-reputation management, brand protection, visibility enhancement and non-branded queries. Through case studies, discover best practices and pitfalls to avoid when using these levers.

Good management of emotions is central to increasing the satisfaction rate and sales re-engagement. This workshop will help you understand the new capabilities of omnichannel AI and the appropriate data to examine to turn a difficult customer relationship into a positive resolution.

Google Shopping/Performance Max has become a key element in e-retailers' acquisition strategies over the past few years. Discover how, with predictive AI, you can finally invest in the right products at the right time. Achieve an average of +47.4% ROAS.

Learn how to reduce costs while improving customer satisfaction (CSAT). This workshop explores innovative strategies and technologies that turn this challenge into a real opportunity. Through concrete examples, discover how to optimize operations without compromising the customer experience.

In today’s competitive market, building a loyal customer base is more crucial than ever: 73% of consumers have a positive opinion about a brand's community and 84% agree that the community surrounding a brand impacts how they feel about it. Join us for our workshop, "Community Commerce: Boosting Your Business and Customer Loyalty by Engaging Your Customer Community," where you'll discover the secrets behind Blissim's remarkable success in fostering a vibrant customer community.

Key Takeaways:

• What is a community and why is it important in 2024: Learn the essential characteristics of a community, including shared values, common interests, and meaningful interactions. Discover how a strong community can become the backbone of your business.
• How to build a community: Understand the fundamental steps and strategies to create a thriving community around your brand. We'll break down the process into actionable steps.
• Best practices: Gain insights into industry-leading practices in:
  • Acquisition: Attracting new members to your community through innovative marketing and outreach strategies.
  • Retention: Keeping your community engaged and loyal with effective communication, personalized experiences, and value-added interactions.
  • Contribution: Encouraging active participation and contributions from your community members to foster a sense of belonging and ownership.

To do so, we'll dive deep into Blissim's journey, highlighting their innovative approaches and the impact of their community-driven strategies and discovering how they transformed its customer base into a dynamic, engaged community, driving significant business growth and customer loyalty.

As a source of ROI optimisation and cost reduction, AI represents the next technological milestone for businesses. Although it has already taken over every aspect of the digital world, many people are still unfamiliar with its use. Through 3 concrete cases of AI implemented by our customers, you will discover how it can serve your performance, from the acquisition of new customers to the hyper-personalisation of your messages, via the improvement of your own productivity.
See you on Thursday 19 September at 2.10pm!

How can you make sense of complex data and integrate and centralise it within a CDP to generate hyper-personalised, data-driven customer experiences?

Discover a variety of case studies focusing on conversion and the rapid optimisation of your ROI.

Don't wait any longer to optimise your acquisition costs while benefiting from the latest advances in AI and Machine Learning.

16% of customer experience leaders take actions based on the Voice of the Customer (McKinsey, 2022). And you?

Putting the customer at the heart of your decision-making process is essential to improving the customer experience. The real levers of action are found in customer reviews, but leveraging them can be complex for decision-makers. Generative AI offers an innovative solution to effectively analyze and utilize these reviews.

During this workshop, Thibaut Carlier, co-founder and CPO of Goodays, will present our latest innovation, Goodays Insight, which redefines the actionability of the Voice of the Customer. You will discover:

• How to focus your efforts where they will have the most impact
• Strategies to act effectively throughout the organization
• Methods to track the impact of your actions in real-time

This workshop is a unique opportunity to understand how generative AI can transform customer reviews into powerful levers of action and significantly improve the customer experience within your organization.

4o

We are on the eve of a technological turning point that will revolutionize the field of customer experience and customer relations. What impact will emerging technologies have on consumers and organizations? That's what we'll explore in this session, along with Zendesk's vision for how AI will improve the skills of agents and CX managers.

Now a central element within all large companies, customer experience sometimes remains the Achilles heel of many of them. A new product that flops, a website redesign that halves a conversion rate, a new feature that customers don't use... We have all seen or experienced imperfect customer experiences. What if the time had come to change all that?
In this presentation, we will share our experience in customer experience, examples of ROI, but above all we will show you the most effective method for offering a CX worthy of the name: collecting customer insights.